Are you looking to increase your brand’s exposure and drive qualified website visitors?
Each platform operates differently but ultimately serves the same purpose: delivering personalized promotions to specific audiences.
Below we will examine how each platform functions and the Pay Per Click mechanism that drives their success.
If you’re looking to expand your brand’s digital footprint and connect with new audiences, Facebook’s suite of advertising tools may provide exactly what you need.
Our experienced digital marketers can help you navigate this powerful platform to craft effective pay-per-click (PPC) and Boost Post campaigns tailored to fit your unique goals and needs.
Understand Your Target Audience and Objectives
Before diving into the technical aspects of creating a Facebook advertising plan, we work closely with you to determine who your ideal buyers are and what you hope to achieve from your campaigns. This information guides us throughout every stage of planning and execution.
Conduct Thorough Keyword Research
Just like with SEO or Google Ads, using keywords plays an integral role in reaching the right Facebook users. We mine untapped longtail phrases related to your goods or services that have lower competition compared to generic queries, allowing you to save money while maintaining acceptable traffic levels. Our team then categorizes identified keywords into logical ad sets for easier management and optimized delivery.
Craft Engaging Ad Creative and Headlines
Your message should grab the interest of your intended viewers and prompt clicks. Using catchy visual elements along with brief yet intriguing text, we make sure each element in your ad stands out in a crowded feed. From striking imagery or videos to snappy call-to-actions (CTAs), we design assets that draw eyes and entice prospects to learn more about your offering.
Configure Advanced Ad Formats and Features
Although traditional single-image newsfeed ads remain potent, branching out into additional display units can amplify your campaign’s success. With the use of carousels, collection ads, and dynamic video creatives, we enable you to showcase multiple items or tell more immersive stories about your brand storytelling.
Facebook Ads & Instagram Ads
Facebook Ads & Instagram Ads share similar advert creation, target audience, payment models and analytics capabilities. These social media giants attract billions of people monthly providing advertisers incredible reach with precise ad placement options.
Custom Audiences allows businesses to upload customer lists for targeting purposes whereas Lookalike Audiences uses that original list to find other potential clients matching their characteristics. Carousel ad formats present multiple products with images, descriptions and links driving traffic to websites increasing engagement rates.
Google Ads and Social Media Platforms
Both Google Ads and Social Media Platforms operate on Pay-Per-Click (PPC) principles meaning advertisers pay only when their ad gets clicked. PPC eliminated wasteful spend on impressions deemed useless due to lackluster content, irrelevant context or poor landing pages resulting in low conversion ratios.